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The smartphone seems to have shaped our lives into one big game. The gamified element manifests itself in many domains: in love, at work, in healthcare and at the police. What are the consequences of this trend? And what is the game that is being played at the back-end by the companies that develop these apps?

In this episode of the Dutch television programme 'VPRO Thema' we dive into the subject of gamification.

My role

Director of some of the stories



The Netherlands


Year of production






More info on

Watch the entire broadcast in Dutch here on the website of VPRO.

© 2023 Willem Timmers

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