Cherry has long dreamt of swapping her home city Beijing for the Dutch village Giethoorn. She has heard and read a lot about this mythical place. The day arrives that she and her friend hop on the plane in search of adventure.

In the meantime, entrepreneurs from Giethoorn work hard behind the scenes to cater to this ‘Holland experience’. They want to make the most of the fast growing flow of Chinese tourists in their village. How is this authenticity created by some and experienced by others?